problem: the national parks are losing funding faster than we can say smokey the bear

solution: raise money and awareness by offering an exclusive line of products inspired by the youth of modern american fathers

 

manifesto

microsite

bottle design & scent description

 

experiential: pop-up shops will be placed in city parks throughout the country encouraging tourists to purchase the cologne, virtually visit different national parks through VR goggles, and plan their next trip somewhere a little less urban.

advertising: print, out of home & social

 

art director: maya campbell