problem: the national parks are losing funding faster than we can say smokey the bear
solution: raise money and awareness by offering an exclusive line of products inspired by the youth of modern american fathers
bottle design & scent description
experiential: pop-up shops will be placed in city parks throughout the country encouraging tourists to purchase the cologne, virtually visit different national parks through VR goggles, and plan their next trip somewhere a little less urban.
advertising: print, out of home & social
art director: maya campbell