More specifically, Chandelier Creative, who has quite successfully rebranded the affordable apparel giant over the last few years. Finally nailing the voice they have been trying to create for years. #SorryNotSorry Crispin, the SuperModelquins pale in comparison. I know I'm a little late to the party on this one, but it struck me today. Why has The Circus not been a-buzz with Chandelier praise? In their latest Facebook promo for BOGO tees and tanks, Actor/Comedian Kumail Nanjiani (among notable others, Cecily Strong, Jay Pharoah, and Nasim Pedrad) answers the question, "What do I look for in a T-Shirt?"
Granted, a lot of the glory of this campaign is due to terrific casting. But isn't that the point? Chandelier Creative had the insight to cast the right people and the bravery to let them run wild with their precious idea. Poking fun at the "rebel without a cause" image of brands like Levi's in a way that says, "Dude, it's just a T shirt, you're not changing the world." Spot on. Old Navy is a bargain brand. They are "fashionable enough," so why make it more than it is? Chandelier is addressing the tensions of the company in a way that is relatable and refreshing.
I could gush for days about how much I love this campaign. But honestly, I gotta run. Tees and Tanks are BOGO at Old Navy. (send my endorsement check to P.O. Box 45627, thanks.)